Our Story

In the spring of 2025, two friends Marcus Hale and Leila Voss found themselves frustrated by the same thing: fitness bands that were functional but forgettable. Sitting in a café in Monaco, they sketched out an idea on a napkin, what if your band could be as considered as the watch it wraps around?

Marcus, with a background in product design, and Leila, with a sharp eye for lifestyle branding, spent months obsessing over materials, proportions, and finishes. They wanted something that felt premium without being pretentious. Clean lines, refined colourways, built for people who care about the details.

By early 2026, Whooplux launched quietly. No fanfare, just a small collection of bands that spoke for themselves. Word spread quickly among those who noticed the difference. Today, Whooplux stands for one thing above all else: the belief that even the smallest accessory deserves to be worn with pride.